Connected Packaging
It’s time to raise the bar on barcodes
Today’s packaging is more than protection - it’s a gateway to digital engagement, compliance, and traceability. Loftware’s Connected Packaging enables brands to turn every product into an intelligent touchpoint, driving consumer interaction and unlocking real-time data across the supply chain.
The industry’s most evolved QR code management
Built for the future of product identification
As the industry transitions to GS1 Digital Link and 2D barcode standards, Connected Packaging ensures you stay ahead of global requirements
Elevate customer engagement
Deliver personalized digital experiences with every scan - tailored to the user’s device, location, and language. Unlock storytelling, promotions, sustainability data, and more at the point of interaction
Real-time content management
Decouple digital experiences from static printed codes. Instantly update destinations, campaigns, and content without costly reprints or production delays
Seamless collaboration and integration
Connect directly with your existing workflows and enterprise systems via APIs, enabling scalable, cross-team management of packaging intelligence
Avoid costly reprints
Easily and immediately change data “behind” the QR code to always keep printed QR codes relevant
QR codes that never expire
Broken-link alerts and back-up destinations ensure your codes can live forever
GS1 Digital Link-compliant labeling you can trust
According to Sunrise 2027, QR codes will replace traditional UPC barcodes by 2027. Called GS1 Digital Link, it enables brands to share unlimited amounts of information and data with consumers and supply chain partners.
Integrated directly with your supply chain and packaging workflows and data sources, BL.INK QR code and short link management make compliance easy.
Connected Packaging, built for business
- GS1 Digital Link compliance
- Scalable identifier management
- Dynamic digital experiences
- Analytics and insights
- API & system integrations
Deliver structured product data that works across consumers, retailers, regulators, and supply chain partners.
Scalable, secure link management
Dynamic QR codes and GS1 Digital Link-enabled identifiers provide permanent, changeable connections that adapt as your product content evolves. Enterprise-grade governance ensures brand integrity and compliance at scale.
Loftware in Action at GS1 Connect
Andy Meadows, Loftware VP, describes how Loftware can be a single source for all label compliance.
Additional resources
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